Founded
2004
Parent
THG
Products
200+
Countries
70+
Avg Score
7.8/10
3P Tested
Partial
Brand overview
Myprotein was founded in 2004 by Oliver Cookson from his bedroom in Manchester, England, with £500 in savings. The business model was direct-to-consumer from day one — sell protein powder online at the lowest possible price by cutting out distributors and retail markups. The approach worked. Within seven years, the brand had grown to £100 million in annual revenue.
THG (The Hut Group), the Manchester-based e-commerce conglomerate, acquired Myprotein in 2011 for £58 million — one of the most successful exits in UK direct-to-consumer history. Under THG, the brand expanded into 70+ countries, launched a sub-brand architecture (Myvitamins, Myvegan, THE Protein Works), and grew to become the world's largest online sports nutrition retailer by revenue. THG listed on the London Stock Exchange in 2020 and has since faced significant investor scrutiny over governance and valuation, though operational performance for Myprotein has remained strong.
The brand's model remains unchanged: high-volume, low-margin essentials at the best available price, distributed via its own websites with regular discount events. Impact Whey Protein retails at 50–65% of the price of equivalent certified products from ON or Dymatize during promotional periods — a price position no competitor has been able to displace at certified quality.
Headquarters
Manchester, UK
Founded
2004
Founder
Oliver Cookson
Parent company
THG (The Hut Group), acquired 2011
Manufacturing
UK (Manchester area)
Certification
Informed Sport (select SKUs)
Flagship product
Impact Whey Protein (90+ flavours)
Global reach
70+ countries, largest online sports nutrition brand
Quick verdict
What works
- Best price-per-gram of protein in the mass-market category — typically 30–40% cheaper than ON per gram
- Informed Sport certified on Impact Whey Protein and THE Creatine — independent banned-substance testing
- Largest flavour range in the category: 90+ flavours on Impact Whey alone, with consistent execution
- THE Creatine is pure micronized creatine monohydrate — single ingredient, no fillers, correct 5g dose
- Clear Whey Isolate is a genuinely differentiated product with clean WPI90 and good amino acid disclosure
- Long operating history (20 years) with no major food safety incidents
Watch out for
- Informed Sport badge covers select SKUs only — the full 200+ product range is not independently certified
- Some flavoured variants swap the protein source or add maltodextrin without matching the unflavoured spec
- THG (parent) has had significant corporate governance scrutiny — supply chain transparency is limited
- "Pro Range" premium pricing is difficult to justify when the standard Impact line covers the same fundamentals at lower cost
- Artificial sweetener load in heavily flavoured products is higher than many competing brands at equivalent price
Certifications & testing
Informed Sport (select SKUs)
Partial
Impact Whey Protein, THE Creatine, and a subset of core SKUs carry Informed Sport certification — independently tested for 200+ WADA prohibited substances per batch. Does not cover the full 200+ product catalogue.
NSF-GMP Certified Facility
Not certified
No NSF-GMP facility certification confirmed for MyProtein manufacturing sites as of May 2026.
USP Verified
Not certified
No USP Dietary Supplement Verification found across the MyProtein range.
BSCG Certified Drug Free
Not certified
No BSCG certification across the MyProtein range.
Third-Party Batch Testing
Partial
Informed Sport batch testing applies to certified SKUs only. Non-certified products (flavoured variants, bars, vitamins) rely on internal quality controls without independent publication.
Regulatory Record (UK/MHRA)
Confirmed
No significant UK MHRA enforcement actions or product recalls on record. THG's broader business has faced scrutiny over corporate governance, but no food safety actions specific to MyProtein products.
The Informed Sport mark on Impact Whey Protein and THE Creatine is genuine and meaningful — each batch is independently tested before release. The important distinction: this badge does not follow the brand name onto every product. When buying Myprotein products outside the certified core range (flavoured variants, bars, vitamins, pre-workout), you are relying on internal quality controls without independent publication. Always verify the specific product and flavour variant is listed on the current Informed Sport registry before purchasing for sport competition use.
Key product lineup
Reviewed products
Impact Whey Protein review publishing next — full formula breakdown, amino profile, and lab data.
Common questions
Myprotein earns Silver tier on the strength of two things: price and the Informed Sport certification on its core products. Impact Whey Protein and THE Creatine deliver independently verified quality at a price point that no certified competitor has matched. For anyone building a baseline supplement stack on a budget, these two products are the correct defaults.
The honest limitation is scope. The Informed Sport badge covers a subset of the catalogue — the full 200+ product range is not independently certified. Some flavoured variants, bars, and vitamins operate on internal quality controls without independent publication. The THG parent company's governance record adds supply chain uncertainty that a brand like ON, with NSF-GMP certified facilities and a longer testing track record, does not carry.
Silver tier is not a consolation. For most people, buying certified Impact Whey and THE Creatine from Myprotein is the highest-value decision in the category. The gap to Gold tier reflects the selective certification scope — if Myprotein extended Informed Sport coverage across its core range, the assessment changes.