Privacy Policy
This policy describes what data Fitlabreviews collects, how we use it, and the rights you have over it under GDPR, CCPA, and equivalent frameworks.
Plain-Language Summary
We collect only what we need. We use Google Analytics for traffic data (anonymised) and Google AdSense for advertising. We send newsletters only to opt-in subscribers. We do not sell your data, ever.
01
Information We Collect
Analytics Data
We use Google Analytics 4 (GA4) to understand how visitors use the site. GA4 collects anonymised data including pages visited, time on site, device type, browser, and approximate geographic location (country/region level). We have enabled IP anonymisation. We do not use GA4 to identify individual users.
Newsletter Subscriptions
If you subscribe to The Research Dispatch, we collect your email address. This is stored securely and used only to send our editorial newsletter. You can unsubscribe at any time using the link in any email.
Contact Form Submissions
If you contact us via the contact form, we collect your name, email address, and the content of your message. This data is used solely to respond to your enquiry and is not added to any marketing list without your explicit consent.
Cookies
We use functional cookies (essential for site operation), analytics cookies (GA4), advertising cookies (Google AdSense), and preference cookies. You can manage cookie preferences through the consent banner shown on your first visit or through your browser settings.
02
How We Use Your Information
We use the information we collect to: (a) understand how our content is used so we can improve it; (b) send newsletters to subscribers who have opted in; (c) respond to enquiries and support requests; (d) detect and prevent technical errors or abuse. We do not sell, rent, or share your personal data with third parties for marketing purposes.
03
Third-Party Services
05
Data Retention
Analytics data is retained for 14 months in GA4 (the minimum configurable period). Newsletter subscriber data is retained until you unsubscribe. Contact form submissions are retained for up to 12 months for the purposes of responding to follow-up queries. After this period, submissions are deleted from our systems. We do not archive personal communications beyond what is operationally necessary.
06
Your Rights
Request a copy of the personal data we hold about you.
Ask us to correct inaccurate or incomplete data.
Request deletion of your personal data ('right to be forgotten').
Receive your data in a machine-readable format.
Object to processing based on legitimate interest (e.g. analytics).
California residents may opt out of the sale of personal information. We do not sell personal data, but you may exercise this right by contacting us.
07
Data Security
We implement industry-standard security measures including HTTPS/TLS encryption for all data in transit, access controls restricted to authorised personnel, and use of reputable third-party services with their own security certifications. No transmission over the internet is 100% secure, and we cannot guarantee absolute security, but we take our obligations seriously.
08
Children's Privacy
Fitlabreviews is not directed at children under 13 years of age. We do not knowingly collect personal information from children. If you believe we have inadvertently collected data from a child, please contact us immediately and we will delete it promptly.
09
Changes to This Policy
We may update this Privacy Policy from time to time. Material changes will be noted with an updated 'Last Updated' date at the top of this page. Continued use of the site after any changes constitutes acceptance of the updated policy. We recommend checking this page periodically.
Data Requests
Exercise your privacy rights
To exercise any of the rights listed above, or to ask questions about your personal data, contact our editorial team. We respond to all data requests within 30 days.
privacy@fitlabreviews.com →